You can also find broken URLs with backlinks in Site Explorer. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links.
Audits Founder, Carl Hendy
It checks your website’s loading time for desktop and mobile devices and generates real-time reports on overall page speed. These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times. SEO is crucial to any marketing strategy because it generates organic traffic, which comes from visitors who land on your page from unpaid search results. High visibility and search rankings promote business, cultivate customer connections, and establish your site’s authority in your industry. Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data. Broken links are common throughout the Internet, and any time you see an error SEO Anomaly message saying “404,” it’s because a link no longer connects to a page.
Use this SEO audit checklist to get more traffic and rank higher
Inform us about your SEO goals and provide access to your analytics data. Your business might also decide to invest in SEO audit services because of a few common warning signs that your site isn’t performing as well as it should. Epiic performs comprehensive SEO audits for businesses operating in all industries.
Start by checking your page speed using Google’s free PageSpeed Insights tool. A page speed audit helps you identify exactly what’s slowing down your site and how to fix it. Then review it manually to check for issues like missing or duplicate URLs. That’s why proper internal linking can help boost your topical authority.
• Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”.
- Auditing can be a great way to catch these items, as well as find outdated practices that could be holding your website back.
- Many SEOs often overlook security issues, but Google takes it very seriously.
- If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam.
- That’s why SEO audits analyze your company’s keyword strategy.
